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Belinda Fratto Lic. Assoc. RE Broker Lic. Associate RE Broker, Sales Master- Platinum

The LEADER in Finger Lakes Real Estate


Mastering the art of the deal defines Belinda Fratto, one of the Finger Lakes Regions most dedicated and successful Real Estate Brokers. 

Gracious, smart and charismatic...Belinda has a proven record of success. She has established herself as a Top Producer year after year and a respected leader in the industry.

With over 250 million in career sales, Belinda has become the deal maker for hundreds of satisfied buyers and sellers in the Finger Lakes Real Estate market during her last 27 years in business.

She is a life-long resident of the area and has extensive knowledge of the local real estate market and valuable insights into life in The Finger Lakes......

Contact Belinda today to assist you with all of your Real Estate needs (315) 521-7413. 

I Don't Just List Homes...I Sell Them!

I am a New York State Licensed Associate Broker as well as a Full Service REALTOR®. I am a Full time, Licensed Associate Broker with over 27 years experience in the Real Estate industry with a team of qualified, experienced buyer's agents, ready to work with you. I would be honored to represent you for the sale of your current or purchase of your new home. Thank you for your consideration.

Sellers: Below are the steps I take to create a successful sale. A "Successful sale" is being there on time, on your schedule, with the fewest amount of inconveniences and getting the most money the market will allow.

Packaging the home for profit: When the for sale sign goes up in the yard, it's no longer a home, but a product for sale and you only get one chance to make a first impression. It is said that buyers buy with their eyes; they buy emotionally. There are 5 key elements to packaging your home for profit: Neutralize, Unclutter, Clean, Repair and Dynamize. Short term this will create more excitement, more showing and long-term, will create more value for the property. I will guide you through each of these steps.

Determining the best asking price: The best list price results in the best sales price. It is important to avoid underpricing and giving the property away or overpricing and scaring buyers away. If you over-price, you get what's called "market age". With market age, you lose the golden time, which is the first three weeks when 80% of the showings occur. I will determine the best price of you home through a market analysis.

Giving your property total market exposure: Your home will be marketed through the internet on howardhanna.com and syndicated to over 700 websites. Statistics show that over 90% of all buyers go through the internet before buying a home.

Multiple Listing Service: We will prepare detailed information which will appear in the Multiple Listing Service. At this point, all other agents will have access to the information to share with their buyers.

Promotion to other brokers: I will promote your property to other Brokers and Sales Associates in the area. The span of local brokers extends from Ithaca, Syracuse to Rochester.

Howard Hanna Real Estate signage and guided tours.

Buyers:
If you are in the market, shopping for a home to buy, you should also be in the market shopping for a buyer's agent. Purchasing a home is a big financial commitment and often a daunting task to undertake. To protect your interests and assure that you make the best possible decisions, it's important that you have a realtor on your side who is an expert in the local real estate market. Let me know when you are ready to get started!

  • One Stop Shopping: I provide assistance in scheduling all inspections, and appraisals that are related to buying your new home. You will not need to drive all over town or spend hours on the phone. I handle all the details for you. It's my job.
  • Real-Time Market Conditions: Keeping you apprised of market conditions, I'll know if an asking price is out of line or on target or immediately when it changes. I can arrange for you to have notification of market changes affecting homes which may be of interest to you.
  • Experience: With my years of experience, I'll negotiate the best deal for you. Negotiation expertise is at the heart of what I offer you.
  • Support: I'll guide you through the complexities of buying a house, eliminating hassles and stress. I handle all the paperwork and will assist in scheduling all inspections and closing related appointments.
  • Unmatched Commitment: As a full-time agent, I make myself available to show houses when it's convenient for you. I will not drag you around day after day touring homes that are of no interest. We will get in the car when you say so. I work for you.
  • Local Expert: I know the neighborhoods, schools, market conditions and local economy. Essential factors in finding the right home at the right price.
  • Time-Management: I'll notify you of new listings as soon as they become available. As a technology savvy broker, I can arrange for you to be notified when new homes enter the market.
  • Superior Service: You'll be my only client throughout the entire home buying process.
Affiliations
  • GRAR, Greater Rochester Association of REALTORS®
  • NYSAR, New York State Association of REALTORS®
  • NAR, National Association of REALTORS®


 


Specialties

Dream Home
First Time Buyers
Investment
Land
Luxury Homes
Other
Residential

Photo for 21 Church Street $195,000 Sold 7/22/2026
beds
 
8
full
baths
4
sq.ft.
 
3,396
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1676789
Photo for 1526 State Route 414 $251,250 Sold 7/17/2026
beds
 
3
full
baths
2
sq.ft.
 
1,232
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1677136
Photo for 2100 W Seneca Street $120,000 Sold 7/10/2026
beds
 
4
full
baths
2
sq.ft.
 
2,122
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1676391
Photo for 15 Barham Avenue $160,000 Sold 7/3/2026
beds
 
2
full
bath
1
sq.ft.
 
725
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services

MLS # R1680406
Photo for 112 William Street $247,500 Sold 7/2/2026
beds
 
5
full
baths
2
partial
bath
1
sq.ft.
 
3,408
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1672343
Photo for 235 High Street $229,000 Sold 6/26/2026
beds
 
3
full
bath
1
partial
bath
1
sq.ft.
 
1,350
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1676224
Photo for 52 High Street $135,000 Sold 6/17/2026
beds
 
2
full
baths
2
sq.ft.
 
2,192
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services

MLS # R1671917
Photo for 9 W Illick Street $229,900 Sold 6/12/2026
beds
 
3
full
baths
2
sq.ft.
 
2,936
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1667011
Photo for 80 Bennett Street $205,100 Sold 6/5/2026
beds
 
3
full
bath
1
sq.ft.
 
925
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1661885
Photo for 1505 Beaumont Way $650,179 Sold 6/4/2026
beds
 
4
full
baths
3
partial
bath
1
sq.ft.
 
3,533
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1674591
Photo for 482 Armstrong Road $550,000 Sold 6/4/2026
beds
 
3
full
baths
2
sq.ft.
 
2,156
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1667584
Photo for 942 Sohn Alloway Road $295,000 Sold 5/22/2026
beds
 
3
full
baths
2
partial
bath
1
sq.ft.
 
1,856
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1672378
Photo for 21 Tyler Avenue $129,900 Sold 5/22/2026
beds
 
2
full
baths
2
sq.ft.
 
896
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1653753
Photo for 2989 East Avenue $164,000 Sold 5/19/2026
beds
 
2
full
bath
1
sq.ft.
 
935
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1659424
Photo for Perry Point Road $135,000 Sold 5/15/2026
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1669226
Photo for Mattoon $49,900 Sold 5/12/2026
Buyer's Agent:Belinda Fratto
Howard Hanna Real Estate Services

MLS # R1664593
Photo for 211 S West Street $270,000 Sold 4/28/2026
beds
 
4
full
bath
1
partial
bath
1
sq.ft.
 
3,012
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1661582
Photo for 8 Porter Street $138,000 Sold 4/27/2026
beds
 
3
full
bath
1
partial
bath
1
sq.ft.
 
1,653
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1655742
Photo for 0 Co Road 6 Lot 1 $25,000 Sold 4/15/2026
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1662540
Photo for 0 Co Road 6 Lot 2 $25,000 Sold 4/15/2026
Seller's Agent:Belinda Fratto
Howard Hanna Real Estate Services
MLS # R1662542

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